so the last thing: the research questions

1. what is the difference between the typography and visuality of the London underground identity from the London underground map from now and back in Beck's time
Back then it was more squary and and stiff. Now it looks much looser and everything became rounder. But they still use some of the squares in the typo.

2. how do we find visually/typo of Britishness during my trip in London
For me the gold and old looking letters were really representing Britishness. You saw them at those really old and nice English restaurants and pubs. I loved it!